For Sale: Hugh Hefner’s $200 Million Playboy Mansion

Playboy Mansion hits the retail market at a hefty price, as well as requiring an additional, possibly unwanted, guest.

Hugh+Hefners+infamous+Playboy+Mansion+goes+on+the+market+for+a+list+price+of+%24200+million.

Clay Vesser

Hugh Hefner’s infamous Playboy Mansion goes on the market for a list price of $200 million.

Hugh Hefner’s Playboy Mansion was recently listed on the real estate market for $200 million. This hefty price tag now makes it the most expensive completed home currently for sale in the United States. Two properties, however, are still unfinished that actually come within or surpass the price of Hefner’s mansion: a 100,000 square foot mansion in Bel Air, being constructed by luxury developer Nile Niami, will have a list price of $500 million; and a 30,000 square foot mansion, being built by luxury developer Mohamed Hadid will match the Playboy Mansion list price at $200 million. The listing agents are Drew Fenton and Gary Gold of Hilton & Hyland and Mauricio Umansky of The Agency.

Coming in at more than 20,000 square feet, Hugh Hefner’s Playboy Mansion sits on five acres in Holmby Hills. Together with Bel Air and Beverly Hills, these three neighborhoods form what is known as Los Angeles’ Platinum Triangle, an area known for extravagance and wealth. The Playboy Mansion features 29 rooms, and in addition, a guest house with four bedrooms. The home even comes with its own zoo license.

While the home itself is finished, it was designed by Arthur R. Kelly in 1927 and acquired by Playboy from Louis D. Statham in 1971 for $1.1 million. There is a certain aspect of the house and the conditions of the sale that are slightly off.

Forbes staff writer Erin Carlyle reported, “Another unique component of this offering: Hefner, the 89-year-old founder of ‘Playboy,’ is still living and working in his famed mansion, and the sale would be structured so that he could continue doing so. He is reportedly very frail.”

Hugh Hefner.
Clay Vesser
Hugh Hefner.

The catch in buying the property is that whoever buys it will be required to give Hugh Hefner a life estate. He shall get to continue living in the mansion until he dies.

Another aspect of the Playboy Mansion that might drive away prospective buyers is the aesthetic and smell of the property.

Carla Howe, a British glamour model, said in an interview with British tabloid Daily Mail (dailymail.co.uk), “[Hefner] almost never leaves home and refuses to change anything in the mansion the whole place feels like it’s stuck in the 1980s.” She describes old phones hanging on the walls of the mansion, and bedrooms with a damp smell and cold feeling.

Carla Howe.
Clay Vesser
Carla Howe.

Izabella St James, a former girlfriend of Hugh Hefner, wrote in her book “Bunny Tales,” “Everything in the Mansion felt old and stale, and Archie the house dog would regularly relieve himself on the hallway curtains, adding a powerful whiff or urine to the general scent of decay.”

Other than the property’s size, location and history, there is not much else going for the infamous Playboy Mansion.